Official definition of the United States Department of the term psychological operations impact indicators .
psychological operations impact indicators
An observable event or a discernible subjectively determined behavioral change that represents an effect of a psychological operations activity on the intended foreign target audience at a particular point in time. It is measured evidence, ascertained during the analytical phase of the psychological operations development process, to evaluate the degree to which the psychological operations objective is achieved. (JP 3-53) (US DoD)
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